my role is to communicate ideas—not illustrate words. —alexander liberman

 

Tatiana du Plessix Liberman and Alexander Liberman with Tatyana’s daughter Francine Du Plessix

messy but not confusing

While Liberman worked at Condé Nast, another top-notch art director across town—also a Russian émigré—Alexey Brodovitch, was at Harper’s Bazaar. Alexander rebuked his competitor for “making the magazine attractive to women, not interesting to women”. Instead of playing catch-up, Liberman tried to carve out a different aesthetic. Though Liberman’s layouts were at time deliberately messy, they were never confusing.