messy but not confusing

While Liberman worked at Condé Nast, another top-notch art director across town—also a Russian émigré—Alexey Brodovitch, was at Harper’s Bazaar. Alexander rebuked his competitor for “making the magazine attractive to women, not interesting to women”. Instead of playing catch-up, Liberman tried to carve out a different aesthetic. Though Liberman’s layouts were at time deliberately messy, they were never confusing.

Vogue magazine page spread. The base image of a white flannel suit splits in half and moves

Vogue magazine page spread, January 1944. The base image of a white flannel suit splits in half and moves in two lines across the spread. Photographs by Gjon Mili. © Condé Nast.

 

Vogue magazine page spread. To have and have now