While Liberman worked at Condé Nast, another top-notch art director across town—also a Russian émigré—Alexey Brodovitch, was at Harper’s Bazaar. Alexander rebuked his competitor for “making the magazine attractive to women, not interesting to women”. Instead of playing catch-up, Liberman tried to carve out a different aesthetic. Though Liberman’s layouts were at time deliberately messy, they were never confusing.