i fell in love with rolling stone magazine while standing in a line at the very first mcdonald’s in moscow. —anton ioukhnovets

Anton Ioukhnovets in his house in near Putnam Valley, NY, 2009. Photo: Shawn Brackbill. © Shawn Brackbill.
early years
In high school, living in the Soviet Union as it was rapidly dismantled by Perestroika, Anton became obsessed with the American lifestyle. He hung an American flag above his bed, collected an impressive number of books about the U.S., and made a patchwork from Levi’s jeans. He also cut out photos from various western magazines to create abstract collages and fake advertisements. He mailed a few of them to Fred Woodward, art director of Rolling Stone magazine at the time. The letter was never delivered, yet by an incredible twist of fate, 13 years later Fred hired Ioukhnovets as an art director for GQ.

Anton Ioukhnovets at his first computer, Brooklyn, 1994. Photo: courtesy of Anton Ioukhnovets.
anton’s work is incredible: edgy with a perfect balance between a great gridded system and amazing typographical instincts. —claudia de almeida, former design director at wired

Bloomberg Pursuits magazine, autumn 2014 issue. Cover designed by Anton Ioukhnovets. Photograph by Markus Jans.
starting from the bottom
After moving to the U.S., working at a string of “immigrant jobs” and taking night classes at the New York-based School of Visual Arts, Anton was hired by New York Magazine. He scanned photos and cropped them for $6.50 an hour. At the same time, Anton supplemented his income by working as a taxi driver. “I liked working for a magazine right away. I also saw that if you do smart, creative work, you can easily grow in the editorial design field. It was all about what you can create.” After 4 years at New York magazine, he became a designer and then art director for a number of New York-based magazines in the 1990s: Allure, George, and YM.

at the very beginning of my american life, i worked as a taxi driver and delivery person. then i realized that’s not what i came across the ocean for. i switched to something that i always liked—design, and it worked. —anton ioukhnovets

















