achtung

 

Anton started working as a design director for a German-based Achtung magazine in 2012. “In my first issue I created a 40-page long photo story,” he recalls. “It was more like a short movie. This kind of largesse!—that’s why I love paper.” The story was shot in Los Angeles and Palm Springs with German actor Udo Kier and was titled “Die Zeit ist die Sunde”, which translates as “Time is the sin”.

 

i like making things, whether it’s on paper or physical objects. —anton ioukhnovets

 

Russian valenki boots in black and white with red tights

Russian valenki boots, photoshoot for Valenkisrus website run by Anton Ioukhnovets. © valenkisrus.com.

 

 

dacha and valenki

 

Anton and his family live in a country house, an hour drive outside New York. He compares it with the Russian “dacha”—a wooden house people use as an escape from the big city for holidays and vacations. Ioukhnovets grows his own vegetables and chops wood himself.

In the mid-2000s, he and his wife started a successful e-commerce business selling “valenki” (a decisively un-cool, Russian peasant winter boot) in the US. “Four thousand pairs later it remains one of my highest achievements in America,” Ioukhnovets says.