plus magazine

 

In 2000, Anton collaborated on creating PLUS magazine with an old friend, Oleg Diachenko. They wanted to create a new type of lifestyle magazine for the younger generation of increasingly cosmopolitan Russians. In the process they realized that cultural references from the Soviet period could be used as an antidote to the “new Russian” mentality. “We embraced the past. I found the juxtaposition between luxury western brands and Soviet visual vernacular incredibly entertaining. It helped shape the visual language of PLUS,” Ioukhnovets says.

 

 

in a way, i’m proud that i grew up in the soviet union and am acquainted with the soviet visual heritage. if you find a whole new approach to it, you can do a lot of incredible things. —anton ioukhnovets

Anton Ioukhnovets sitting in front of a cupboard

Anton Ioukhnovets in Moscow, late 80s. Photo: courtesy of Anton Ioukhnovets.

 

gq

In 2003 Anton started to work at GQ as a designer and became an art director in 2007 under Fred Woodward. He worked there until 2010, winning multiple awards, including the Society of Publication Designers Magazine of the Year award in 2006 and 2011. One of his most recognizable features at GQ was conceptual typography—headlines that were not mere words but visually expressed the story.

 

 

GQ magazine. Layout designed by Anton Ioukhnovets. Barack Obama—Game Changer

GQ magazine. Layout designed by Anton Ioukhnovets. Photograph by Mark Seliger.

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