Greiman’s first experiments with digital were done using CalArts’ analog computers and video equipment. Despite their limitations, Greiman was intrigued. Soon she attended Alan Kay’s TED talk and, story has it, went from the lecture directly to Macy’s department store and bought her first Macintosh (quite an expensive purchase at the time). Back then, graphic designers laughed at the idea of creating work with a machine rather than their hands. The design community was unanimously opposed to the notion. Greiman decided that she had to convince her colleagues of the tremendous potential of the new medium.
