i don’t hire graphic designers. the idea of many designers working in virtual isolation is no longer relevant. i hire collaborators who are specialists in their own fields: a webmaster, a researcher, a production artist—depending on the project.
—april greiman

April Greiman’s apartment

design quarterly #133

To start a serious conversation about computers, Greiman had to expose their potential. The perfect opportunity arose when she was invited to design and edit an issue of Design Quarterly (No. 133) in 1986. Technically, her issue did not resemble a magazine at all. It was, instead, a 3-foot tall fold-out poster. Using MacVision, the designer generated an image of her naked body and a variety of graphic symbols, all under the title, “Does It Make Sense?” For many it did not, but the first step toward the digital transformation of graphic design had been taken.

Design Quarterly magazine in a case with words Does it make sense?

Design Quarterly, no. 133, “Does It Make Sense?”, folded in case, 1987.

Centerfold from Design Quarterly magazine
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