the people who are designing photoshop or after effects are not the ones designing with it. they are not solving the kinds of problems we are. so you have to wade through and get stuck in somebody else’s quicksand of engineering and technology. —april greiman

April Greiman “blur-mode” self-portrait. A blurry image of an artist with red hear, looking sideways

floating in space

After returning from Europe, April Greiman settled in Los Angeles, where she worked as a freelancer and developed her style: the signature layering of type, exaggerated spacing, random collages and geometric shapes. This would eventually cease to be a mere echo of Weingart’s Swiss Punk and become her own contribution to West Coast postmodernism.

 

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