After failing to get into art school, April Greiman applied and was accepted at the Kansas City Art Institute. There she was introduced to Modernist principles, which became her first serious design influence and inevitably led her to their mecca, the Basel School of Design in Switzerland. In addition to her very rigorous academic training there, Greiman was also exposed to New Wave experiments in Wolfgang Weingart’s studio—and eventually toward the looming gap that she would help fill by her hybridization of typography and imagery.
