Despite having all the skills, April Greiman doesn’t like to be called a graphic designer. She conceives of herself as an artist, teacher, thinker and desert explorer (why limit yourself to one designation?). More importantly, why limit others? In the early 1980s, Greiman became head of the graphic design department at the California Institute of the Arts, and one of her first suggestions was to change the department name to “visual communications.” The point of the gesture became obvious only later, as the world came to realize that technology had redefined the profession once and for all.
