series of editorials on prominent designers

one of the leading artists of the digital age, april greiman was among the first to embrace computer technology as a design tool, developing it in transmedia projects that yoke the rationality of european modernism with the disruptiveness of california new wave.

April Greiman wearing a hat, looking into camera

Portrait of April Greiman from Apple Macintosh 30 years anniversary campaign.

19

48

born in New York

70

Words Schule für Gestaltung Basel underlined with thick black lines

accepted to the Basel School of Design

71

starts teaching at the Philadelphia College of Art

76

moves to Los Angeles and establishes the multidisciplinary practice Made in Space

Business card for Made in Space. Words Made in Space on a light gray background

Business card made in Space.

82

becomes a head of the design department at the California Institute of the Arts;

makes a poster for 1984 Summer Olympics in Los Angeles

Poster for 1984 Summer Olympics in Los Angeles. Legs of a runner with blue sky behind

Poster for 1984 Summer Olympics in Los Angeles.

84

purchases her first Macintosh computer

The first Macintosh computer. Mouse, keyboard and monitor with a word Hello written on the screen

The first Macintosh computer, 1984.

98

receives an AIGA medal

Holographic Model poster for AIGA. Colored dots put together to resemble a human figure

Holographic Model poster for AIGA calling for entries for contest, 1993.

90

publishes her first book, “Hybrid Imagery”

2007

completes her largest (in physical terms) work, a public mural titled, “Hand Holding a Bowl of Rice”

Two pictures on neighboring houses  combining to form an image of a hand with a bowl

“Hand Holding a Bowl of Rice”, a mural in Koreatown, Los Angeles, CA.

it's not graphic design anymore. we just don’t have a new name for it yet. —april greiman

Identity, business cards, hang tags, and postcards for Vertigo

Identity, business cards, hang tags, and postcards for Vertigo, 1979.