one of the things that jop and i don’t like is this concept of lifestyle. from the beginning, we’ve tried to do the opposite and be mesmerized by people, not by things. —gert jonkers
we thought, let’s redefine a men’s magazine and make a contemporary magazine for us 30-plus guys who don’t want to wear sportswear anymore but also maybe don’t wanna wear suits yet—something in between. —van bennekom and gert jonkers to interview magazine