we thought, let’s redefine a men’s magazine and make a contemporary magazine for us 30-plus guys who don’t want to wear sportswear anymore but also maybe don’t wanna wear suits yet—something in between. —van bennekom and gert jonkers to interview magazine

 

 

Cover of Fantastic Man, issue 25, spring & summer 2017. Yes! Steve McQueen

fantastic man

As soon as BUTT was starting to make money, Jonkers and van Bennekom decided to invest it in a new magazine for style-conscious men in their mid-thirties. From the outset, their publication began to present men in thoughtful lengthy profiles and positioned itself above the commercial fray with a singular tone and elegant design. With its formal layout and bookish Engravers Gothic font, Fantastic Man looks more like a foreign policy review than a glossy fashion publication. The fact that Fantastic Man has a worldwide circulation of 85,000 only reinforces its influence.

in the beginning we had this box, where we put everything, which seemed to make a clear reference to what we were doing. there were some odd examples, like a food magazine from thailand. then after a while we stopped doing that, because it got pretty boring. —gert jonkers

Page from Re-Magazine, issue 6, winter 2001. A Horrible Prada Nightmare
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