As soon as BUTT was starting to make money, Jonkers and van Bennekom decided to invest it in a new magazine for style-conscious men in their mid-thirties. From the outset, their publication began to present men in thoughtful lengthy profiles and positioned itself above the commercial fray with a singular tone and elegant design. With its formal layout and bookish Engravers Gothic font, Fantastic Man looks more like a foreign policy review than a glossy fashion publication. The fact that Fantastic Man has a worldwide circulation of 85,000 only reinforces its influence.
