alexey brodovitch

Cover of the January 1936 issue of Harper’s Bazaar. Designed by Alexey Brodovitch. Photo via Artists Rights Society. © The Hearst Corporation.
series of editorials on prominent designers
a nobleman who fled the bolshevik revolution, alexey brodovitch is known as the father of modern art direction. during his twenty-five-year tenure at harper's bazaar,
brodovitch introduced america to european avant-garde movements and made photography the backbone of magazine design.
Alexey Brodovitch. Photo by Benedict J. Fernandez. © 2006 Benedict J. Fernandez.
19
1898
born in Ogolitchi, Russian Empire (now part of Belarus)
20
the public is being spoiled by good quality photographs in magazines, on television, in movies, and has become bored. the disease of our age is this boredom and a good photographer must successfully fight it. the only way to do this is by invention and by surprise.
—alexey brodovitch