breaking rules at harper’s bazaar

In 1930 Alexey moved to the U.S. and headed the Advertising Design Department at the Pennsylvania Museum. Four years later, Carmel Snow—the editor of Harper's Bazaar—foresaw the genius of Brodovitch and asked him to head the magazine’s design team. Alexey accepted the offer and introduced a variety of innovations: reiteration, dynamic pagination, scale contrasts, captions, and typography. Marvin Israel, a painter and designer who was an associate of Brodovitch at Bazaar, called him a man “obsessed with change.”

 

he [brodovitch] taught me to be intolerant of mediocrity. he taught me to worship the unknown.

—art kane, fashion and music photographer

Alexey Brodovitch smoking a cigarette, looking into camera
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