breaking rules at harper’s bazaar

In 1930 Alexey moved to the U.S. and headed the Advertising Design Department at the Pennsylvania Museum. Four years later, Carmel Snow—the editor of Harper's Bazaar—foresaw the genius of Brodovitch and asked him to head the magazine’s design team. Alexey accepted the offer and introduced a variety of innovations: reiteration, dynamic pagination, scale contrasts, captions, and typography. Marvin Israel, a painter and designer who was an associate of Brodovitch at Bazaar, called him a man “obsessed with change.”

 

Cover of the September 1958 issue of Harper's Bazaar. A model wearing blue between columns

he [brodovitch] taught me to be intolerant of mediocrity. he taught me to worship the unknown.

—art kane, fashion and music photographer

Alexey Brodovitch smoking a cigarette, looking into camera

Alexey Brodovitch, 1964. Photo by Henri Cartier-Bresson. Gelatin silver print, printed 1968. © 2019 Henri Cartier-Bresson/Magnum Photos, courtesy Fondation Henri Cartier-Bresson, Paris.

 

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