disobey the brief

Right after the Irpinia earthquake in 1980, Monguzzi was asked by the city of Milan to create a poster to inspire help for the victims. It was agreed that Monguzzi would make a strictly typographical black-and-white diptych that would include a poem by Franco Fortini and a second brief text. Monguzzi, however, made a single poster, using a photographic image of two mourning women. When he presented his work the next day, the audience—more than 20 politicians—remained silent for a long time. The commission accepted Monguzzi’s new solution: it was indeed more powerful.

design with Readymag

editor-in-chief
diana kasay

editor
zhdan philippov

creative director
anton herasymenko

layout designer and art director
stas aki

issue designer
vasily podryadchikov

text author
polina grinberg

photo editor
katya furceva

content manager
tsvetelina miteva

 

stories. bruno monguzzi