it is a profession which involves a great deal of drudgery and concern about minutiae that can only be measured in quarter points and millimetres. graphic design has always defined its focus in narrow terms—in ways that may stimulate graphic designers into a frenzy but mean nothing to the rest of society.
—dan friedman




basel + wolfgang weingart

The Basel School of Design became Friedman’s second attempt to study in Europe, and the difference was mind-blowing: the school was already taken over by rebels and revolutionaries like Wolfgang Weingart who advocated for intuitive, against-the-grid teaching. There Dan Friedman learned all kinds of professional radicalism and was ready to bring it back home.

what appealed to me was making things with my own hands, getting dirty, raw and messy. it was the antithesis of working in a clean graphic design environment. —dan friedman



A red, green, yellow, grey and black armchair with one arm and a drawer under the seat
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