series of editorials on prominent designers

from a quiet life in ohio to ulm and basel in the midst of the modern design movement. from teaching in yale to working long hours in the leading design consultancy. from corporate practice to radical art.

dan friedman wasn’t consistent but was talented in everything he attempted to do and, above all, in the craft of professional morphing.

Dan Friedman in a black jacket and a white turtleneck looking into camera

Dan Friedman. © Joe Coscia, Jr.

19

45

born in Cleveland, Ohio

63

accepted to the Ulm School of Design

70

graduates from the Basel School of Design

70

becomes a professor at Yale University, at the age of 25

Dan Friedman with his Yale class. A group of people holding a flag with the words Graphic Design

Dan Friedman with his Yale Class, 1970–74.

75

hired as a senior designer at Anspach Grossman Portugal

 

The Citibank Identification Standards Manual. A book cover with a Citibank logo

The Citibank Identification Standards Manual, 1975.

79

starts working for Pentagram

84

first solo art exhibition “Mr. D Starts Fresh” at the Fun Gallery

Wisdom 1, 1989. Collection of Loretta Michaelcheck. A golden ladder on a white background

Wisdom 1, 1989. Collection of Loretta Michaelcheck. © Antoine Bootz.

Installation view of 'Dan Friedman: Radical Modernist' exhibition (October 1, 2014–January 9, 2015), National Design Center Gallery at AIGA, the professional association for design in NYC: www.aiga.org/dan-friedman-exhibition. Photo by Steve Haslip, 2014. © AIGA.

Installation view of Dan Friedman: Radical Modernist exhibition. A pink wall with some posters

94

appointed a professor of graphic design at the Cooper Union

94

publishes his first book, “Dan Friedman: Radical Modernism”


Interior spread of Dan Friedman: Radical Modernism, Yale University Press, 1994. © Joseph Astor.

 

 

Interior spread of Dan Friedman: Radical Modernism. Friedman's head with a ladder attached to it

95

dies of AIDS at St. Luke's-Roosevelt Hospital Center, New York

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be radical. —dan friedman

Dan Friedman in his Postnuclearism installation at Red Studio Gallery

Dan Friedman in his Postnuclearism installation at Red Studio Gallery, NYC 1984. © Joe Coscia, Jr.