radical modernism
At the beginning of 80’s, Dan Friedman realized that designers’ contribution to society can be much broader than following narrow commercial agenda. As a reaction, he became more interested in art and decided to return to private practice. The hybrid body of works he referred to as “Radical Modernism” was re-exploring idealistic Modernist roots that got lost halfway through. While most designers’ work eventually ends up in the trash, Friedman was collecting items found on streets to transform them into new objects, including furniture, art pieces and installations.