ulm’s breakaway

Dan Friedman was among few Americans who had a chance to receive proper European design education. But legendary Ulm was nothing like he had imagined. The school had a very precise, almost scientific approach to design, with a lot of theory, psychology and even math. What used to be, ten years ago, a cutting-edge way to teach turned into a dusty ghost of Modernism.

 

it is a profession which involves a great deal of drudgery and concern about minutiae that can only be measured in quarter points and millimetres. graphic design has always defined its focus in narrow terms—in ways that may stimulate graphic designers into a frenzy but mean nothing to the rest of society.
—dan friedman




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