One could say that the magic of Emigre magazine came from three key elements: Zuzana’s fonts; a layout to demonstrate their potential; and Rudy’s extraordinary interviews. It’s often said that only a small portion of the audience bothered to read Emigre thoroughly, so visually astonishing were its layouts, however those who did, discovered deep insights about design culture. It’s lengthy interviews featured an international roster of designers like Vaughan Oliver, April Greiman, Wolfgang Weingart, David Carson, Hard Werken, The Designers Republic, and Experimental Jetset to name just a few.