when i began designing machines, i also began to think that these objects, which sit next to each other and around people, can influence not only physical conditions but emotions as well. they can touch the nerves, the blood, the muscles, the eyes and the moods of people. —ettore sottsass


A square-shaped robot on 16 small wheels

sottsass associati

About the same time as the founding of Memphis, Sottsass started a second studio, which concentrated on consulting in the areas of architecture and design. Its clients over the years have included Apple, Fiat, Philips, Siemens and Alessi.

 

 

 

 

Sottsass Associati, 1993. From left to right: Mike Ryan, Marco Zanini, Mario Milizia, James Irvine, Johanna Grawunder and Ettore Sottsass. © Sottsass Associati.

Mike Ryan, Marco Zanini, Mario Milizia, James Irvine, Johanna Grawunder and Ettore Sottsass
A control panel for Mandelli medical machine
Brionvega television set broadcasting an image of a lipstick and red lips on a blue background

bob dylan

Ettore Sottsass often said he was a Bob Dylan fan. The inspiration for naming his firm “Memphis” came from Dylan’s song, “Stuck Inside of Mobile with the Memphis Blues Again,” which was playing in the office during the group’s founding meeting.

 

 

 

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