hand-made design

 

Kazumasa Nagai’s works are created by hand and usually silk-printed. This way, they are much closer to fine art than to pure design as usually understood. 

the aim was to create advertisements that served both as a design movement and actually improved the advertising culture. —kazumasa nagai

Indian wigwams with chimneys of different color floating in space

Poster for exhibition “World of Kazumasa Nagai”, 1980. © Ikeda Museum of the 20th Century Art.

logos for corporations

 

Now in his late 80s, Nagai has had a long career full of awards and official positions. He is the creator of the corporate logos of Japan Railways, Nissin, Mitsubishi UFJ and the now notorious TEPCO.

 

 

Logo for Japan Railways. Letters JR

Logo for Japan Railways.

Logo for Mitsubishi UFJ Financial Group, Inc. Intersecting red and white circles with letters MUFG
Logo for Tokyo Electric Power Company (TEPCO). Red and white circles with a word TEPCO