the aim was to create advertisements that served both as a design movement and actually improved the advertising culture. —kazumasa nagai
logos for corporations
Now in his late 80s, Nagai has had a long career full of awards and official positions. He is the creator of the corporate logos of Japan Railways, Nissin, Mitsubishi UFJ and the now notorious TEPCO.
Logo for Japan Railways.
Logo for Mitsubishi UFJ Financial Group, Inc. (MUFG).
Logo for Tokyo Electric Power Company (TEPCO).
the decision to hold the exhibitions in department stores rather than art galleries was extremely important for establishing the social position of graphic design. —kazumasa nagai