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ettore thought that design should help people become more aware of their existence: the space they live in, how to arrange it and their own presence in it.
—barbara radice, his wife


Office of Cementeria di Merone. An interior with a cupboard and a table

Office of Cementeria di Merone, 1993. © Sottsass Associati.

bob dylan

Ettore Sottsass often said he was a Bob Dylan fan. The inspiration for naming his firm “Memphis” came from Dylan’s song, “Stuck Inside of Mobile with the Memphis Blues Again,” which was playing in the office during the group’s founding meeting.

 

 

 

Photo by Ettore Sottsass. Lawrence Ferlinghetti, Allen Ginsberg, Bob Dylan, Peter and Julian Orlofsky, San Francisco, USA, 1965. © Ettore Sottsass.

Ettore Sottsass. Lawrence Ferlinghetti, Allen Ginsberg, Bob Dylan, Peter and Julian Orlofsky
Enorme portable telephone

Enorme telephone, 1986. © MoMA.

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in a certain sense, you redesign yourself when you’re traveling. —ettore sottsass

A concrete building in India between Madras and Mahabalipuram. Photo by Ettore Sottsass

Photo by Ettore Sottsass. Between Madras and Mahabalipuram, India, 1987. © 2017 Artists Rights Society (ARS), New York / ADAGP, Paris.

photography

Sottsass was always taking pictures. During one 12-day trip in the United States, for example, he took 1,780 photos. One part of his photo collection is devoted to hotel rooms in which he had sex.

design with Readymag

editor-in-chief
diana kasay

editor
zhdan philippov

creative director
anton herasymenko

layout and issue designer
stas aki

text author
artem sokolov

photo editor
anya lysyak

translator
howard goldfinger

content manager
tsvetelina miteva

stories. ettore sottsass

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