ettore thought that design should help people become more aware of their existence: the space they live in, how to arrange it and their own presence in it. —barbara radice, his wife
bob dylan
Ettore Sottsass often said he was a Bob Dylan fan. The inspiration for naming his firm “Memphis” came from Dylan’s song, “Stuck Inside of Mobile with the Memphis Blues Again,” which was playing in the office during the group’s founding meeting.
in a certain sense, you redesign yourself when you’re traveling. —ettore sottsass