series of editorials on prominent designers

the name ettore sottsass is commonly associated with the valentine typewriter and certain pieces of office furniture in whose design he had a hand.

his real genius goes far beyond design, however. sottsass was in a literal sense the great italian’s own creation, a made object that feels and tells us how it wishes us to relate to it.

Ettore Sottsass, wearing goggles, exhales smoke

Ettore Sottsass, 1974.
Photo by Bruno Gecchelin. © SIAE 2017.

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born in Innsbruck, Austria

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Young Ettore Sottsass reads a newspaper smoking a cigarette