sea ranch and supergraphics

Barbara’s first major job as a designer was to develop the corporate style of the Sea Ranch community in Sonoma County, California. She started with the iconic ram’s head logo, moved on to brochures and pictures for magazines, and, finally, in 1966 created Supergraphics—an abstract mural blending Swiss style, wooden architecture, and bright Bay Area colors. Supergraphics was featured in Life magazine and sparked a wave of imitations. Initially just the name of the Sea Ranch mural, supergraphics later became a common noun, denoting any mural spreading beyond one wall to playfully interact with the architecture of a building.

Sea Ranch Brochure cover

Ranch Design Brochure designed by Barbara Stauffacher Solomon, circa 1965.

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