the consequences of a bad logo
Wilhelm Deffke was one of the first designers who publicly reflected on the consequences of a bad logotype and its ability to harm a company’s reputation. He went as far as discussing proprietary rights and legal protection of a logo, subjects that became a part of the mainstream design rhetoric only much later.


Kiosk illustration for Reemtsma, Erfurt, 1920–21.
Work for Hansa und Brandenburgische.
