it is not sufficient to use trademarks once in a while to designate certain products. they must be used systematically and frequently. —wilhelm deffke

it is not sufficient to use trademarks once in a while to designate certain products. they must be used systematically and frequently. —wilhelm deffke
Deffke’s version of the ancient Hakenkreuz (“hooked cross”) first appeared in Wilhelmwerk’s trademark brochure ‘Handelsmarken und Fabrikzeihen’ (1917): a clean-cut take on the powerful mark that over the centuries surfaced in many different cultures and contexts.
According to Deffke’s former assistant Mana Tress, the proportions of the Nazi swastika were inspired, or possibly even copied from the designer’s brochure, with minor alterations. But unlike a handful of modernized marks for the German military and propaganda materials commissioned by the Weimar Republic, that one Deffke didn’t create on a government assignment.
if a trademark is created by competent hands, it will gain in importance, as it, in conjunction with other advertising means, reappears in ads in newspapers and magazines, business papers and brochures, on factory walls, vans and trucks. —wilhelm deffke