series of editorials on prominent designers

wilhelm deffke created over ten thousand commercial logos, but it wasn’t just the quantity that turned out to be quite astonishing for his time.

 deffke also was one of the first graphic designers who put all his professional effort into that field, way before paul rand, saul bass and other better-known pioneers of visual identity.

Wilhelm Deffke sits in front of his poster design for High School for Decorative Art