one year with behrens

Wilhelm Deffke was already a successful illustrator in the German book art movement when he was employed by Peter Behrens: during his year in the famous workshop, the young designer watched Behrens developing the AEG brand identity.

 

 

 

the language of marks is immediately apparent and thus it is easy to understand what its desired effects are. —wilhelm deffke

Promotional booklet by Hapag for the Imperator auf See ocean liner

Promotional booklet for Imperator auf See, 1913.

from wilhelmwerk, “with rare talent and thoroughness”

Together with the Bauhaus designer Carl Ernst Hinkefuss, Wilhelm Deffke co-founded the Wilhelmwerk advertising studio in Berlin. They were eager to advertise their services and preach the importance of corporate identity—so Deffke started teaching, only couple years after he finished studying himself.

EI-R poster published in Seidels Reklame, 1923.

EI-R-2 poster published in Seidels Reklame. Red, white and black oval shapes floating in white space
EI-R poster published in Seidels Reklame. Yellow chicken head with a word EI-R

Mein Vogel Paradies, book cover, 1929.

Book cover for Mein Vogel Paradies. A girl looking forward

EI-R-2 poster published in Seidels Reklame, 1923.

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