creating marks is best left to professionals with experience, practice and the artistic strength to make them unique. —wilhelm deffke

A logotype depicting two white horse heads attached to a house

one year with behrens

Wilhelm Deffke was already a successful illustrator in the German book art movement when he was employed by Peter Behrens: during his year in the famous workshop, the young designer watched Behrens developing the AEG brand identity.

 

 

 

the language of marks is immediately apparent and thus it is easy to understand what its desired effects are. —wilhelm deffke

Promotional booklet by Hapag for the Imperator auf See ocean liner