Imagine an art director without any design experience, no formal design education, no technical skills. What Fleckhaus had were the boldness and courage of a 28-year-old who wanted to talk about things that mattered to his generation (″Should girls wear long trousers?″ the first issue of Aufwärts asked). But it would be wrong to assume that Fleckhaus didn’t have any visual models: he wasn’t new to the editorial world, and he certainly had heard about Swiss typography.