europe’s first art director
europe’s first art director
Twen was a high point in Fleckhaus’ career and set in motion great changes in periodicals throughout Europe. The idea of the importance of the position of art director went from almost nothing (at least in Germany at that time) to a position toward the very top of the magazine hierarchy. Twen was never defined by its editors, who came and went, unhappy at the total dominance of design. Only one other designer was so dominant: the mighty Alexey Brodovitch at Harper's Bazaar in New York. In Germany and perhaps across Europe, Willy Fleckhaus was the great pioneer of art direction.
Twen was a high point in Fleckhaus’ career and set in motion great changes in periodicals throughout Europe. The idea of the importance of the position of art director went from almost nothing (at least in Germany at that time) to a position toward the very top of the magazine hierarchy. Twen was never defined by its editors, who came and went, unhappy at the total dominance of design. Only one other designer was so dominant: the mighty Alexey Brodovitch at Harper's Bazaar in New York. In Germany and perhaps across Europe, Willy Fleckhaus was the great pioneer of art direction.
Willy Fleckhaus, Hersteller Scharlemann and Christian Diener, 1964.
Willy Fleckhaus, Hersteller Scharlemann and Christian Diener, 1964.