Over the following years, Readymag’s user interface changed. Hundreds of new features were being added, just as hundreds of flaws were being fixed. Weak points were rethought and redesigned. This process is ongoing. Today, Readymag's UI is still far from our ideal; but there’s something there that many users have fallen in love with. Perhaps, it can be called a human touch. In a world where every product claims to be a problem-solving tool with copycat interfaces, Readymag stands out.