tips on

creating

a readable

web text

With all the technology addressing readability issues, it’s still design basics that distinguish a readable text from one that isn’t. Here are some simple rules we use ourselves when developing engaging texts and layouts.

Always start with quality writing. There are some rules that might help you improve the quality of a text; scales, such as Gunning fog, can also help. Start building your design only when you know you have the best text possible.

Think about layout, seek inspiration in printed publications: the reader’s eye is already acquainted with books and magazines, making similar layouts easier to grasp. Browse through paper magazines for inspiration. Take note of the most appealing layout details and recreate those in your work.