Font hostility


Using too many fonts on a website decreases cognitive fluency and interrupts flow. This means users will find it difficult to understand what they’re looking at.


Cursive or otherwise “hand drawn” looking fonts are hard to read, decreasing ease of use for visitors and potentially pushing them away.


Read our Almanac on mixing and matching fonts.

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Animation hell


More often than not, online junk attacks are backed up with a significant amount of dark pattern firepower—including nudity, flashy animations and hidden close buttons.


Flickering lights may trigger seizures in users with epilepsy. Web content that flashes or blinks should do so at a slow rate to avoid this risk. The defined threshold is no more than three flashes in one second.


Here you’ll find more tips on how to make your website accessible.

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