33,5%
13,2%
15%
38,2%
The role of collaboration in design work
А.
These days, no one can truly create meaningful work alone, particularly when it comes to impact. But trusting others and their life experience and giving them room to play, experiment, and fail without risk leads to some amazing work and outcomes. The key to this is having a shared vision for what the outcome should be and enough flexibility to explore how it could be.
Abb-d Taiyo, Founder of Driftime, a UK-based creative practice
When it comes to business and marketing goals, collaborative design projects are the most successful
1.
York Creatives
AIGA
Art Directors Club of Europe
Australian Graphic Design Association
Type Directors Club
Design en Recherche
Más Mujeres en UX
La Maison Des Artistes
Creative Artists Agency
Uxcel
The Design Kids
ADPList
Working Class Creatives
Berufsverband Kommunikationsdesign
Design+Friends
The Designers Institute of New Zealand
Interaction Design Foundation
Growth Designers
Design Buddies
Institute of Designers in Ireland
35,3%
5,3%
26,5%
23,2%
9,7%
When referring to design communities in this report, we’re specifically addressing organized groups of designers with shared goals, established membership criteria and structured activities.
The place of communities in co-creation
B.
Designers rated the role of formal design communities/associations in their careers as average, with a score of 5 out of 10
6.
25.9% of respondents are members of design communities or associations
7.
office
remote
hybrid
27,9%
8,8%
3,8%
3,2%
22%
31,7%
42,5%
12,3%
47,5%
12%
Designers' Ego
Distance
Fear of getting critisized
Lack of time
Poor communicative skills
Unclear goals
Lack of information
Unrealistic business metrics
Competition with others
Lack of space
Mistrust in the team
Language barrier
Intrusive opinions of non-designers
Poor management
Different approaches
Fear of being vulnerable
Non-stimulating company culture
Lack of designer-friendly tools
Ego/teamwork balance
Inadequate bugets
Ways to work better in a team
C.
Shared team goals minimize misunderstandings and chances of misalignment and foster a collective sense of ownership.
Ultimately, this unity around a vision not only improves the quality of the final design but also nurtures a collaborative culture where every team member is motivated to contribute their best efforts.
Korie Cull,
Art Director at Apple
The main drivers of successful collaboration