Dieter Rams:

Ten Principles for Good Design

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him — “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. Sometimes they are referred as the ‘Ten commandments’.

 

Here they are.

Materials from

Vitsœ

Dieter Rams:

Ten Principles for Good Design

Dieter Rams:

Ten Principles for Good Design

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him — “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him — “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. Sometimes they are referred as the ‘Ten commandments’.

 

Here they are.

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. Sometimes they are referred as the ‘Ten commandments’.

 

Here they are.

Materials from

Vitsœ

Materials from

Vitsœ