Good design is innovative
Good design is innovative
Good design is innovative
Audio 1 Kompaktanlage
Braun, 1962
Audio 1 Kompaktanlage
Braun, 1962
Audio 1 Kompaktanlage
Braun, 1962
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
Good design makes a product useful
Good design makes a product useful
Good design makes a product useful
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Good design is aesthetic
Good design is aesthetic
Good design is aesthetic
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
RT 20 Tischsuper Radio
Braun, 1961
RT 20 Tischsuper Radio
Braun, 1961
RT 20 Tischsuper Radio
Braun, 1961
T 1000 World Receiver
Braun, 1963
T 1000 World Receiver
Braun, 1963
T 1000 World Receiver
Braun, 1963
Good design is unobtrusive
Good design is unobtrusive
Good design is unobtrusive
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
Good design makes a product understandable
Good design makes a product understandable
Good design makes a product understandable
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
Good design is honest
Good design is honest
Good design is honest
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
606 Universal Shelving System
Vitsœ, 1960
606 Universal Shelving System
Vitsœ, 1960
606 Universal Shelving System
Vitsœ, 1960
Good design is long-lasting
Good design is long-lasting
Good design is long-lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years — even in today’s throwaway society.
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years — even in today’s throwaway society.
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years — even in today’s throwaway society.
Good design is environmentally-friendly
Good design is environmentally-friendly
Good design is environmentally-friendly
Good design is as little design as possible
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Good design is as little design as possible
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Good design is as little design as possible
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Good design is thorough down to the last detail
Good design is thorough down to the last detail
Good design is thorough down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
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Back to purity, back to simplicity.
Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
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Back to purity, back to simplicity.
Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
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Back to purity, back to simplicity.