
Titles for Love in the Afternoon, designed by Charles and Ray Eames





IBM Pavilion exterior
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In general, on such big projects as public attractions and exhibitions, which always entail a multitude of graphic elements, the Eameses also acted as graphic designers. In at least one instance, they acted formally as such. This was when they designed the titles for their friend Billy Wilder’s movie, Love in the Afternoon (1957). Earlier, in 1955, the Eames made a film about a favorite Munich candy shop. The film was presented as a slideshow employing three screens. The same technique was used for their Glimpses of the USA, which was featured at the great 1959 US exhibition in Moscow. That slideshow, which used stills and short videos rapidly succeeding each other, was shown on seven giant screens. Decorative Art in the USSR, a periodical, included a generally chilly review of the exhibition but admitted that visitors liked it. The US organizers also liked it, and the US government commissioned the Eameses to produce similar slideshows about science for the five pavilions of the World Exhibition in Seattle (1960—1962).
The first and most famous science exhibition created by the Eameses was “Mathematica,” made for the California Museum of Science and Industry. Copies were later made for touring. One now is in the possession of the Eames family, and the others are on display in museums in New York and Boston. The colorful and entertaining exhibit about algorithms and topology also finds a way, with
texts and pictures and a timeline, to present the entire history of
mathematics.
The Eames design office has recently been revived by Lucia Eames’ children and has produced an iPad app using the mathematics timeline. The Eames-IBM connection began when Charles Eames and Eero Saarinen in 1961 began designing the IBM pavilion for the 1964 New York World’s Fair. Saarinen died suddenly in 1961, and Charles Eames continued on the project alone. The result was Eames’ most striking and largest project as an architect, although the building was a temporary one. Eames also laid out the displays in the pavilion, including in it another multi-screen slideshow. From then on, the Eameses did many exhibition designs for IBM. In the early 1970s, they designed several popular-science shows for IBM in New York City.
Charles Eames through Möbius ring model, part of 'The Design of Mathematics' exhibition
© Eames Office LLC
Charles shows Antony Armstrong Jones model of IBM Pavilion for NY World's Fair
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Film souvenir of the brilliant Eames/Saarinen IBM Pavilion at the 1964 New York World's Fair
© Eames Office LLC
IBM Pavilion
© KRJDA
The multiple screens inside the "egg" at the Eames IBM pavilion, NYWF 1964
© Eames Office LLC