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Microcars
are both cheap and fuel-efficient. They were developed in the impoverished Europe of the postwar period and attracted the interest of people who couldn't afford “real” automobiles. Their popularity spiked after the Suez Crisis of 1956, when oil prices rose steeply. At present the microcar idea seems to have come to the end of its line, just as motorcycles in the 1950s. What need is there for what is essentially a motorcycle with automobile seating and a roof? Yet both microcars and motorcycles have survived. In the 1970s, when oil prices rose again, new types of microcars started to appear, some of them powered by electric engines.
I like microcars because it corresponds with the idea that an intelligently organized life keeps everything to the minimum. The microcar, squeezed down almost to the size of the human body, becomes a space-suit, an exoskeleton, almost clothes. From the technical standpoint, the cars are easy to make, which explains why they have often been produced by small firms, almost in personal garages. On the other hand, “real” automobiles in the era that we are discussing became ever fancier, always bigger, and their companies grew in the battle for markets, teeming with competitors. This is why microcar design has been a lot more daring and often ahead of its time: there was no marketing department to report to.
Text by Artem Dezhurko in collaboration with HSE Art and Design School