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Navigating career:

Being a design leader

Navigating career:

Being a design leader

How does it feel to be a design leader? What personal qualities should one have? How do leaders find their style of pushing their teams forward? These and other questions were kindly covered by four robust designers in leadership roles. Read on to see what they have to say.

How does it feel to be a design leader? What personal qualities should one have? How do leaders find their style of pushing their teams forward? These and other questions were kindly covered by four robust designers in leadership roles. Read on to see what they have to say.

Only two of us are in leadership positions at the Heavyweight Type. However, our team was as large as six members at one point. With some members, our collaboration lasted more than two years.


As leaders, we strive to be on the same level as those who work with us. We increasingly feel it’s unnecessary to set an authoritarian attitude toward the team, but emphasize honesty and the ability to acknowledge a mistake and give due credit instead. We also always try to make sure that whoever collaborates with us has enough space for creative freedom. We don’t want to use people as tools that help us with what we want.


On the other hand, leadership is sometimes challenging, especially when we don’t share approaches to specific things or procedures. However, issues can all be resolved through a willingness to listen, communicate properly, and anticipate situations. We’re happy if our team feels the same way and doesn’t want to fight, but rather get along. After all, compromise doesn’t always have to be a concession.

Only two of us are in leadership positions at the Heavyweight Type. However, our team was as large as six members at one point. With some members, our collaboration lasted more than two years.


As leaders, we strive to be on the same level as those who work with us. We increasingly feel it’s unnecessary to set an authoritarian attitude toward the team, but emphasize honesty and the ability to acknowledge a mistake and give due credit instead. We also always try to make sure that whoever collaborates with us has enough space for creative freedom. We don’t want to use people as tools that help us with what we want.


On the other hand, leadership is sometimes challenging, especially when we don’t share approaches to specific things or procedures. However, issues can all be resolved through a willingness to listen, communicate properly, and anticipate situations. We’re happy if our team feels the same way and doesn’t want to fight, but rather get along. After all, compromise doesn’t always have to be a concession.

Jan Horčik and Filip Matejiček:

Co-owners of Heavyweight Digital Type Foundry. They plead against the authoritarian leadership style and praise openness, honesty, and equality in their team.

Jan Horčik and Filip Matejiček:

Co-owners of Heavyweight Digital Type Foundry. They plead against the authoritarian leadership style and praise openness, honesty, and equality in their team.

I’m unsure whether I’ve crafted a job around my personality or grown into this role because of my job. I’ve always known what I like and don’t like from an early age. My mum always said I knew my mind. This understanding invariably helps when making decisions as a Creative Director and a business Founder. They’re two entirely different workstreams that require different ways of thinking. So it certainly helps to make decisions, perhaps if one is able to see more in black and white.


Often, I don’t know the answers, and I think a key component of leadership is accepting this. I lean heavily on my team, ask their opinions, and keep pace with projects by using more of a meritocratic approach where the best solution always wins, no matter if it comes from the intern or from me. Leadership is knowing when to seek answers from your team, and when you need to deliver answers to them if you see them struggling. This knowledge involves reading the room, digging deep, and coming up with solutions that will push people forward and give them a new lease on creative life in a difficult patch.


I come across challenges every day: some tiny, some big, some that seem tiny but then manifest as big, and vice versa, but I’ve started to see the challenges as part of running a business, a part of the game I chose to play. So, I’m trying not to see challenges as obstacles anymore, even though this is incredibly difficult.

I’m unsure whether I’ve crafted a job around my personality or grown into this role because of my job. I’ve always known what I like and don’t like from an early age. My mum always said I knew my mind. This understanding invariably helps when making decisions as a Creative Director and a business Founder. They’re two entirely different workstreams that require different ways of thinking. So it certainly helps to make decisions, perhaps if one is able to see more in black and white.


Often, I don’t know the answers, and I think a key component of leadership is accepting this. I lean heavily on my team, ask their opinions, and keep pace with projects by using more of a meritocratic approach where the best solution always wins, no matter if it comes from the intern or from me. Leadership is knowing when to seek answers from your team, and when you need to deliver answers to them if you see them struggling. This knowledge involves reading the room, digging deep, and coming up with solutions that will push people forward and give them a new lease on creative life in a difficult patch.


I come across challenges every day: some tiny, some big, some that seem tiny but then manifest as big, and vice versa, but I’ve started to see the challenges as part of running a business, a part of the game I chose to play. So, I’m trying not to see challenges as obstacles anymore, even though this is incredibly difficult.

Cat How:

Founder and Creative Director of How&How branding and design agency. She admits she doesn’t know all the answers and treats challenges as a part of her business game.

Cat How:

Founder and Creative Director of How&How branding and design agency. She admits she doesn’t know all the answers and treats challenges as a part of her business game.

When I think about managing people, I think first about performance evaluations, time off, administrative tasks, and the day-to-day challenges an individual might face. But for a leader, managing is also very much about supporting and helping individuals grow from point A to point B. Leadership is defining quality output, whether it’s for an individual, a product, or a single task. The definition should be aligned with the other management so there’s consistency.


Design leaders should help their group understand how they want to solve a problem, craft the solution with them, and guide them through the process. I try not to design for my team when I’m leading, but I try to ask many questions. A huge difference between a manager and a leader is that the leader constantly asks questions and coaches a little more. I see a lot of managers showing how they’d do the work and how an individual might do it next time. I want my managers to develop a leadership style where they’re asking, not telling.


Also, there is another level of leadership that deals with organizational structure, headcount, and budget. That’s a different side of the coin, although it’s also very important to a leader’s and an organization’s success. So, if the leader who can guide and ask questions can’t also have business conversations and understand how well the business is doing and where it needs support, they might not be successful.

Kaycee Collins:

Design Leader, Product Strategy and Design Consultant. She believes leadership is about asking the right questions and sees the understanding of business processes as a part of it.

We’ve gotten really efficient at building products, but there are other parts of the business where I still feel like an imposter. As a founder, I have to deal with fundraising and marketing, and I’m not necessarily great at those things. So, for me, running a company means constantly trying to figure out how to improve on the things you’re not so good at while continuing to make sure every other part of the business operates correctly.


Going from designer to founder means I’m now wearing a lot more hats than I was before. For me, creating a startup from zero to one has been a precious learning experience that will be valuable even if I end up working at a big company again.

Andy Chung:

Founder and Designer at read.cv, a ‘show, don't tell’ professional network. He strives to grow more and more confident in his founder role and believes his startup experience is highly beneficial for life.