Navigating career:
Developing a unique style
Developing a unique style
Defining one’s artistic identity amidst inspiration and early experiences can be a lifelong journey. These stories explore the motivations behind memorable visual styles, from TV vignettes sparking curiosity to boldly pushing norms and boundaries.
Defining one’s artistic identity amidst inspiration and early experiences can be a lifelong journey. These stories explore the motivations behind memorable visual styles, from TV vignettes sparking curiosity to boldly pushing norms and boundaries.
Two defining moments sparked my design passion. First, MTV’s animated vignettes fascinated me. My family didn’t expose me to art, so MTV opened my eyes, even if I didn’t understand it as “design” then. Around the same time, I started collecting magazines and researching design. My typography passion began as I amassed fonts and made collage zines from magazine clippings.
These experiences explain a lot about my work and personality today. They motivated my continual learning and always breaking down barriers between good, bad and ugly design.
Two defining moments sparked my design passion. First, MTV’s animated vignettes fascinated me. My family didn’t expose me to art, so MTV opened my eyes, even if I didn’t understand it as “design” then. Around the same time, I started collecting magazines and researching design. My typography passion began as I amassed fonts and made collage zines from magazine clippings.
These experiences explain a lot about my work and personality today. They motivated my continual learning and always breaking down barriers between good, bad and ugly design.
Leandro Assis:
Lettering Artist and Art director. He traces his design passion to MTV and magazine typography.
Leandro Assis:
Lettering Artist and Art director. He traces his design passion to MTV and magazine typography.
Some of the most talented brand designers have the most forgettable personal branding for themselves, which I find completely ironic. While that doesn’t reflect on their work directly, it makes it a lot harder for clients to find, remember, and eventually hire them. So, starting with myself and having a strong personal brand that potential clients could find appealing was an obvious pivot point for me. As a brand identity designer, why would you treat your own brand any differently?
Professionally, I create influential and provocative brand experiences, encouraging brands to make bold, unconventional statements. I connect progressive brands with socially conscious audiences through this disruptive approach. Ultimately, I thrive working with brands that are brave enough to make bold moves that challenge the norms and expectations across categories. My goal is to shake things up through meaningful, boundary-pushing connections between brands and audiences with high expectations.
Some of the most talented brand designers have the most forgettable personal branding for themselves, which I find completely ironic. While that doesn’t reflect on their work directly, it makes it a lot harder for clients to find, remember, and eventually hire them. So, starting with myself and having a strong personal brand that potential clients could find appealing was an obvious pivot point for me. As a brand identity designer, why would you treat your own brand any differently?
Professionally, I create influential and provocative brand experiences, encouraging brands to make bold, unconventional statements. I connect progressive brands with socially conscious audiences through this disruptive approach. Ultimately, I thrive working with brands that are brave enough to make bold moves that challenge the norms and expectations across categories. My goal is to shake things up through meaningful, boundary-pushing connections between brands and audiences with high expectations.
Carla Palette:
A Brand identity designer and Art director currently working in Berlin. She believes having a strong personal brand is crucial for any brand identity designer so they can spend more time working on the projects they want to take on.
Carla Palette:
A Brand identity designer and Art director currently working in Berlin. She believes having a strong personal brand is crucial for any brand identity designer so they can spend more time working on the projects they want to take on.
