Guide to
Presentation
Design

Whether you’re teaching, running client proposals, presenting reports or pitching a startup idea, the chances you’ll be asked to make a presentation are high.

This guide is set up to walk you through the technical steps of delivering presentations, including concise messaging, slide design and tool choice.


By Readymag, a design tool for creating outstanding websites, presentations, portfolios and all kinds of digital publications—without coding.

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Craft your message

Strong opening

Gather data

Simple and easy-to-grasp text

Examples, facts and numbers

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Whatever the design, your message comes first. So, figure out what you want to say from the beginning. To set out your intentions efficiently, use the points below.

Stick to a plan

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Create an easy-to-follow structure

Create a strong opening to grab attention

Keep text simple and easy-to-grasp

Gather data to support your offer or idea

Two pitch decks: one to send and one to show


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Follow the best design practices

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Your presentation or pitch deck is not just about key numbers and critical text, it’s also about proper design and following a hierarchy of information. The design tricks you’ll find below will help you get your main message across, navigate viewers' attention and keep them interested.

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Adapt visuals to your audience

Emphasize the most important elements

Don’t create “slideuments”

Back up your message with visual imagery

Add interactive content

Design for the back seats

Adapt for mobile

Hold on to a consistent style

Choose your fonts wisely

Use forms for feedback

Revise when finished