Over two decades of experience working for brands, crafting digital products, and interactive experiences.
Opal Camera, Head of Design.
2022 - Present. San Francisco, California
Opal Camera Inc. is a startup in San Francisco working on cameras that make it easy to look and sound professional on video call. We are focused on building the best cameras on the market today.
At Opal Camera Inc. I lead brand, digital product and marketing design efforts across the board working with internal and external teams. Only this past year the team has accomplished a lot. We refreshed our full website, designed and launched a new companion app for macOS, released a new device, the Opal Tadpole, and started working on new, exciting, things. If you want to learn more about what we are up to visit our site or see some bits and pieces here.
Huge Inc. Executive Creative Director.
2019 / 2022. Oakland, California.
Huge Inc. is a design and innovation company, founded in Brooklyn in 1999. Huge has a great record of helping brands create first to market product and experiences.
I joined Huge to lead and grow their creative team org in the West Coast. As their Executive Creative Director I worked alongside strategist and business counterparts overseeing and actively jamming on the work, the business growth of the branch, and nurturing and growing an outstanding team of over twenty visual designers, user experience designers, copywriters, motion and 3D designers.
For over three years I led teams and worked for clients such as Google, Riot Games, Samsung, Playstation and Panasonic, etc. in projects that span from pure upstream concept work to ready to ship products, integrated campaigns, interactive installations and branding among others.
Microsoft, Creative Director.
2016 - 2018. Seattle, Washington.
At Microsoft I worked on the future of audio and video experiences for Windows and later I led the visual design efforts of Fluent Design, the new design system based on leveraging our understanding of the real world to improve how we use our computers. As the lead of a horizontal team my job was to co create with other teams how fluent could come to life in different contexts and ultimately define the pieces and components that could bring this to reality. This highly detailed and visionary work is still coming to fruition in the most recent Windows updates.
I was able to tell the full story and rationale at TEDx Berkeley in 2018. Watch it here.
Elephant, Creative Director.
2016. San Francisco.
Elephant is a creative agency based in San Francisco and New York, originally created from Huge Inc. to work on clients such as Apple.
I joined Elephant to work on a special project for Apple in Cupertino, California. For over six months I lead a team designing the latest iteration of their Newsroom portal. This was an amazing experience and while the site itself has changed substantially ever since I still think some of the foundational elements and ideas remain in it.
Fantasy Interactive, Art Director to Department Lead.
2010 -2015. New York, San Francisco.
My journey in the US started with Fantasy Interactive (fi) in New York. Fi is one of the most innovative, independent, interactive studios in the US. For the past twenty years they have been helping industries from all verticals design digital products used by billions globally.
I joined Fi as an Art Director in NYC. Being part of this team allowed me to work and eventually lead projects for brands like Adobe, CNN, EA, Nickelodeon, Kayak, Activision, Google and 23andme among others with a growing team in New York and ultimately San Francisco where I led the group as Design Director.
B-Reel, Art Director.
2011 - 2012. New York, San Francisco.
B-Reel is an independent agency focused on the intersection of technology and story telling. B-Reel is the umbrella for different initiatives like B-Reel commercials or now "Feels Like", their design studio.
I joined forces with B-Reel for a year in NYC. I was attracted to their ability to bring a stronger sense of story telling into every project and we did so working on digital actions for Motorola, Verizon and a few future films for Google. At B-Reel I also had the chance to work on Escape Flight, a self initiated project, from the master mind of Riccardo Giraldi, that allowed people to book last minute flights to destinations based on contextual cues such as weather, flight length, hassle or cost.
The early beginnings.
2004 - 2010. Valencia, Spain and London Uk.
Before moving to New York I worked in a few agencies in London, and Valencia in Spain. I worked my butt off at a small studio called Pixelinglife where I made lifelong friendships and Plain Concepts where I was able to do work beyond the web on the first Microsoft Surface Tables.
I hold patents from my time at Microsoft, for designing the first 23andMe digital experience and for lastly for some of the ideation done for products at Opal Camera.
My work has been awarded in the past by the European Design Awards, One Show, Webby Awards and even an Emmy Award for an Outstanding Creative Achievement in Interactive Media for my work on the Nickelodeon App. Beyond that I've been lucky to get awarded several Sites of the Day in platforms such as Awwwards or TheFwa, and a People's Choice Award for Site of the Year.
