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Over the years the colors I use in my work got more intense and more varied. When I started out, my color palette was black and white and red. Then I added two other primary colors — yellow and blue, which come from the Dutch movement De Stijl.
But I wanted to explore color. So later I moved away from this pure primary-colors approach. I began taking my own decisions to introduce new colors — lilac, purple and many others.
My use of color is intuitive and very subjective. It comes from the subject matter, like trees, color of houses, everything around me. My color comes from printed ink, which I mix with other special colors and a thinning medium. The colors are sometime mixed on the printing blocks directly with rollers and sometimes a palette knife. The inks are applied with careful rolling to again mix the colors on the printing blocks.
I was brought up with Josef Albers’ Homage to the Square. He did lots of color studies himself, and he’s really worth studying. I think looking at paintings and prints is very beneficial for a young designer. So my advice is to study the colors in the works of your favorite painters and think why is it like this, explore how the color is used and try to draw inspiration from it.
One of my favorite artists — Claude Monet — is a renowned colorist. The colors Monet used are very light and delicate. They are not dense. I love his paintings of gardens and particularly I love the purplish-lilac in his waterlily paintings. My personal favorite color is lilac, sort of a pale indigo.
Another painter whose works I admire is David Hockney: he also was a very strong colorist. He’s very different from Monet. Hockney’s colors are very vibrant and dense.
Today we see too much color on the screen, so at some point of time you get used to it. The movies I prefer are black and white — to me they look much more impressive, interesting and dramatic. That sets your own imagination to work. The films I have in mind are The Cabinet of Doctor Caligari, directed by Robert Wiene, and The Third Man, directed by Carol Reed. I mention these two films because of the tension created by black and white with all shades between, to highlight the dramatic effect it brings to the visual power of the story on the screen.
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I try to make the colors I use in my works speak for themselves and add to the meaning of the graphics. This work has many reasons for the colors being what they are. Hampstead Village is an area in London where very many painters, writers and musicians have lived. The streets here are very colorful and pretty, with houses colored in blue and pink and yellow. I took inspiration from the place itself — the colors for the letters were chosen based upon the colors of the houses in the streets. The circles in this poster refer to prominent people who lived in the area; each is color-coded to accord with the person it’s dedicated to. Adjacent to Hampstead is Hampstead Heath — a very popular park with lots of big, ancient trees. When I was in Hampstead doing research on the area, I walked through this park and saw how the sun was lighting up the trunks of the trees, making them sort of glow. The lit area was bright yellow, while the back was intensely green. I also used this combination in my work.
This is a quotation from Winston Churchill, a phrase he said when he became prime minister of Great Britain in 1940. It’s on a black paper. I’m trying to express what he said in color: blood — red, toil, tears, and sweat, all these different substances.
I did some illustrations for greeting postage stamps — one says, “Want to Say Thank You,” and the other says, “Best Wishes.” The “Want to Say Thank You” is basically red and yellow because these are very friendly colors. The “Best Wishes” card I colored blue, lilac and purple, so there was a kind of contrast. In October 2006 they were issued by the Royal Mail
Alan Kitching
Alan Kitching is one of the world’s foremost practitioners of letterpress typography and printmaking. He is renowned for his expressive use of wood and metal letterforms in creating visuals for commissions and limited-edition prints. Over a 50-year career, Alan has worked on commissions for The Guardian, the National Theatre, the British Library, Tate Modern, Penguin Books and the Royal Mail.
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Very bold use of strong colors, with effective combinations of typography and form, which enhances the powerful colors, allowing the type to stand out and be read clearly.