One of the leading artists of the digital age, April Greiman (born 1948) was among the first to embrace computer technology as a new visual medium: her style links American Postmodernism with the rational clarity of the Swiss school.
One of the leading artists of the digital age, April Greiman (born 1948) was among the first to embrace computer technology as a new visual medium: her style links American Postmodernism with the rational clarity of the Swiss school.
Portrait of April Greiman from Apple Macintosh 30-year anniversary campaign.
Portrait of April Greiman from Apple Macintosh 30-year anniversary campaign.
She is recognized for introducing the Californian New Wave aesthetic. Today she is the director of design consultancy Made in Space, which is based in Los Angeles.
She is recognized for introducing the Californian New Wave aesthetic. Today she is the director of design consultancy Made in Space, which is based in Los Angeles.
Cal Arts poster by April Greiman, 1977.
Cal Arts poster by April Greiman, 1977.
Greiman studied rational Swiss design as a fine arts student in Switzerland. In 1976, she moved to bustling LA and upended the “less is more” convention in favor of a hybrid, layered, multimedia, and decidedly individualized style. April Greiman doesn't like to be called a graphic designer—she conceives of herself as an artist, teacher, and thinker. “The people who are designing Photoshop or AfterEffects are not the ones designing with it. they are not solving the kinds of problems we are. So you have to wade through and get stuck in somebody else's quicksand of engineering and technology,” April Greiman once said.
Greiman studied rational Swiss design as a fine arts student in Switzerland. In 1976, she moved to bustling LA and upended the “less is more” convention in favor of a hybrid, layered, multimedia, and decidedly individualized style. April Greiman doesn't like to be called a graphic designer—she conceives of herself as an artist, teacher, and thinker. “The people who are designing Photoshop or AfterEffects are not the ones designing with it. they are not solving the kinds of problems we are. So you have to wade through and get stuck in somebody else's quicksand of engineering and technology,” April Greiman once said.
Poster for the 1984 Summer Olympics in Los Angeles by April Geiman.
Poster for the 1984 Summer Olympics in Los Angeles by April Geiman.
Public mural Hand Holding a Bowl of Rice by April Geiman.
Public mural Hand Holding a Bowl of Rice by April Geiman.