One of the leading artists of the digital age, April Greiman (born 1948) was among the first to embrace computer technology as a new visual medium: her style links American Postmodernism with the rational clarity of the Swiss school.

Portrait of April Greiman from Apple Macintosh 30-year anniversary campaign.

She is recognized for introducing the Californian New Wave aesthetic. Today she is the director of design consultancy Made in Space, which is based in Los Angeles.

Cal Arts poster by April Greiman, 1977.

Greiman studied rational Swiss design as a fine arts student in Switzerland. In 1976, she moved to bustling LA and upended the “less is more” convention in favor of a hybrid, layered, multimedia, and decidedly individualized style. April Greiman doesn't like to be called a graphic designer—she conceives of herself as an artist, teacher, and thinker. “The people who are designing Photoshop or AfterEffects are not the ones designing with it. they are not solving the kinds of problems we are. So you have to wade through and get stuck in somebody else's quicksand of engineering and technology,” April Greiman once said.

Poster for the 1984 Summer Olympics in Los Angeles by April Geiman.

Public mural Hand Holding a Bowl of Rice by April Geiman.

Katherine McCoy (born 1945) is an American graphic designer and educator, primarily known as a co-founder of the graduate design program at Cranbrook Academy of Art.

Katherine McCoy. We haven't established the author of this image. Please contact us if you are the rights owner.

Together with her husband, Michael McCoy, she raised a generation of prominent designers using informal and inventive teaching methods.

The Cranbrook Graduate Program in Design poster by Katherine McCoy, 1989.

In 1971–1995 McCoy co-chaired the Cranbrook Academy of Art graduate design program. By the 1980s, this program had established itself as one of the most innovative in American design education. Katherine and Michael McCoys revised the design program at the Cranbrook Academy of Art: instead of deadlines and conventional exams, they offered experimentation, self-evaluation, and weekly critiques. In 1980s, an exhibition on Cranbrook and its major impact on American design began to tour across USA and European museums, with a catalogue co-authored by Detroit Institute of Art and the Met.

Cranbrook Architecture poster by Catherine McCoy, circa 1980–81.

Cranbrook Design/The New poster by Katherine McCoy, 1991. Via Smithsonian Design Museum.