Swiss graphic designer Lora Lamm (born 1928) is best known for her ten glorious years of work in Milan, from 1953 to 1963, when she designed packaging, posters and invitations for La Rinascente department store, Pirelli, and Olivetti.
Swiss graphic designer Lora Lamm (born 1928) is best known for her ten glorious years of work in Milan, from 1953 to 1963, when she designed packaging, posters and invitations for La Rinascente department store, Pirelli, and Olivetti.
Lora Lamm, image via Archivio Grafica Italiana.
Lora Lamm, image via Archivio Grafica Italiana.
Lamm’s own style mixes typography with illustration, organising the space in an uncluttered, rigorous way, where everything serves the purpose of clarity.
Lamm’s own style mixes typography with illustration, organising the space in an uncluttered, rigorous way, where everything serves the purpose of clarity.
Occasioni di gennaio poster, 1962. Design: Lora Lamm.
Occasioni di gennaio poster, 1962. Design: Lora Lamm.
In 1958, Lamm headed the creative department of La Rinascente department store, where she worked until 1962. In 1963, Lamm returned to Zurich to become a member of Frank Thiessing’s design agency. Today her work is stored and curated by the Museum of Design in Zurich. Lamm made a very personal mark on the advertising style of Pirelli, using collage and photomontage and communicating with a quintessentially feminine touch.
In 1958, Lamm headed the creative department of La Rinascente department store, where she worked until 1962. In 1963, Lamm returned to Zurich to become a member of Frank Thiessing’s design agency. Today her work is stored and curated by the Museum of Design in Zurich. Lamm made a very personal mark on the advertising style of Pirelli, using collage and photomontage and communicating with a quintessentially feminine touch.
Rolles poster advertisement for Pirelli tires, 1961. Design: Lora Lamm. © Pirelli Foundation.
Rolles poster advertisement for Pirelli tires, 1961. Design: Lora Lamm. © Pirelli Foundation.
Poster advertisement for Olivetti Summa 15 typewriter, 1962. Design: Lora Lamm.
Poster advertisement for Olivetti Summa 15 typewriter, 1962. Design: Lora Lamm.